Case Study Hotels and Resorts

We were invited by the new Owners of a large Hotel and Golf Resort to a meeting where they explained they had purchased the Resort from NAMA and were having considerable difficulties with its operations which were incurring significant financial losses on a daily basis. The Resort had been opened in 2007 and had gone into receivership shortly afterward due to the economic downturn. The Resort has been run by a Receiver until purchased by the new owners. The new owners had little or no experience in the Hotel/Resort business and needed assistance and advice on how to make the Resort profitable and to stop the significant losses and address operational issues.

We were engaged by the new owners and conducted a full operational review of the Resort. This was followed by a full strategic review of the Resort with the Owners and key managers held over two days. We utilised the SWOTO process to capture the issues and thoughts of the owners and key managers. Following this review, we formulated a detailed strategic action plan by department and for the Resort overall which was designed over a 12- month time period to restructure the Resort, address the issues identified, make it profitable and ensure that investment was targeted to where it was required.

The strategic action plan addressed the Resort overall, Hotel operations and occupancy, management and staffing, food and beverage, Golf operations, sales and marketing. Tom Murray our lead consultant took up the interim position of Resort Director to oversee the implementation of the strategic action plan.

Over a period of 12 months the Resort was transformed, became profitable, significant sales growth was achieved across all departments, the Resorts reputation was rebuilt, the golf course underwent significant investment and its membership grew significantly. Food quality and cost control was improved significantly and the Resort continues to operate successfully today.

This is a typical example of how we can assist a Hotel or Resort restructure and change. For further details on how we can assist your Hotel or Resort contact Tom Murray.